Pepsi, the world’s most famous off-brand, just released this amazing commercial to coincide with Obama’s inauguration. Why the synergy? Well, probably because their new Pepsi logo looks like a tilted version of Barack Obama’s “O” logo. But even though that’s a little lame and I’m completely a Coca-Cola man (my mom used to work in their art department)… this commercial is really awesome. I love the subtle additions to The Who’s “My Generation” – check out the ragtime piano in the beginning.